How one company designed the ultimate camera bag for every photographer

Designing a camera bag can often be an extremely challenging task given the demanding and everchanging needs of photographers. Some travel with large lenses, others require dedicated storage for a drone, tripod, external flash, or extra clothes on a lengthy shoot. The issue with (and the challenge behind) designing the perfect camera bag revolves around this uncertainty, the fact that cameras and accessories come in different sizes and shapes, and that every photographer has their own setup.